Felicity White, a Business Development Manager required a new business concept to market herself.
The business name had to be linked to her so in years to come if she sold the business she would still leave her mark. Despite initially being reluctant to using her name rather than initials, Felicity went ahead with 'The White Plan' to represent her business.
Logo design in collaboration with Marx Design.

Sustainable Packaging Design

The organic cosmetic consumers are a niche market that is growing quickly with the industry struggling to keep up. Consumers are aware of green washing and recognizes the specific ingredients that contribute to a natural product. They are making ethical choices as a consumer meaning they are considering the social, ethical and environmental consequences of their purchases. Jovita aim to be the go to brand for people that prefer to use all natural based products in Australia and eventually in the international market.
Bamboo was the chosen packaging material due to its all round suitable features. The bamboo will stand out from any other product on the shelf but it is also strong, renewable, promotes healthy soil and biodegradable. It grows quickly - It is a friend of the environment - It is strong and durable

Digital Chromogenic print on Satin
Exhibited in 'Awake Me In Space'

‘The eye is the window of the human body through which it feels its way and enjoys the beauty of the world.’ (Leonardo Da Vinci -1452 – 1519)

Astounding in its physical form and function the human eye not only sees but perceives, interprets and judges. The eye allows us to see and experience life, colourful in its ultimate capacity.
The idea behind my work came from the result of a work accident that a friend experienced in which a glass pressure gauge exploded and pierced his left eye. As a consequence he required a lens and a cornea replacement leaving him with 50% vision in one eye. Not only is his vision affected so is his perception and he is more cautious now in his every day life. He no longer surfs or plays football in fear of further damaging his eye.

Engineering Recruitment Company